Workshops
The workshops aim to promote the concept of franchising, highlight promising investment opportunities, and open up cooperation between local and international investors in an innovative and attractive environment. They also aim to support the marketing of Saudi brands outside the Saudi market.
A. Ahmed Al-Arfaj
The ABCs of International Franchise Expansion
A. Bandar Asaad Abed
Systematic Thinking and Business Strategies
A. Mohammed Al-Tabshi
The Hidden Costs of Franchising
A. Talal Fahd Al-Sharif
Marketing Challenges in the Franchise Sector
A. Wael Khaled Daqal
Franchising and Globalization
Renee Wu
International Business Director
Mohamed AbdElmaksoud Rashad
How to Pitch Your Brand Globally
Hussein Hadi Al-Maliki
On Saudi Coffee Cultivation
Haya Abdullah Alsaif
Definition of Franchise and Commercial Diversification at the Social Development Bank
Ziad Sahal farsi
The way to the world for Saudi brands through the solution bridge in China
Dr. Ahmed Al-Dahhan
Methodology for Building Operational Evidence
Abdul Aziz Hamidi
Al-Salama
The Franchise Factor Curve
Junaid Ellis
Unlocking Africa’s Gateway: Franchise expansion in South Africa, the Rainbow nation
South Korea
ALAMOUDI YASER
Saudi brand opportunity in
South Korea
Mohammed Al-Asiri
Franchising in the Restaurant Sector 2025: Opportunities, Challenges, and the Supportive Saudi System
Abdullah Mazi
Franchise Application Infrastructure
Mohammed Al-Asiri
Takeoff your brand to the UK
Main event schedule, discussion panels, and keynote speakers
The exhibition features a series of main events and panel discussions with elite local and international speakers. Check out the event schedule and learn about the speakers participating in this event.
Main event scheduleSchedule and introduction to the exhibition and cruise activities including time& dates
The exhibition events will be organized alongside leisure cruise activities. Check out the full schedule of events and their timings to ensure a fruitful and enjoyable participation.
Schedule & introduction